You finally realize the value of a good opt-in email marketing list. After reading many articles and blogs on the subject and read countless success stories of people who make money online for free with opt-in email marketing lists you have finally decide to build one of your own. Then you come to realize that you thought you knew everything there was to know about opt-in email marketing lists and have followed the guru’s advice to the letter and you still are not able to make money online.

You may be finding out that even though you started with a big opt-in email marketing list that you are not making as much money as you thought you would. It seems that not as many people are buying from you as you thought would happen. So, what happened to that idea that you could make money online for free?

So, you find yourself wondering why others can do so well almost “effortlessly” to make money online for free while you have good products or services and struggle. The single most common mistake people make is moving too fast without a good plan. After all, you chose a great topic and knew you would earn money quickly. However, simply writing the people on your list does not mean they are going to buy from you right away.

There are some simple things that can be done for those who have started an opt-in email marketing list and have failed to realize a profit from it. You can turn things around and make your opt-in list profitable by doing a few simple tweaks to your approach. Here are three quick and easy ways to build a profitable opt-in list or rejuvenate an old one.

1) Get your prospects to first trust you. If all you do all the time is throw pitches at them, they will leave you in droves. Prepare their minds to be receptive to what you have to say by providing valuable information that they will find useful. Write about things that you are familiar with and let them have this information for free. If you don’t know all there is to know about a topic, there are all kinds of resources on the internet to help you get up to speed fast in your efforts to make money online for free. Give information for free that offers solutions to their problems. Doing this will set you up as an “expert.” You value to your reader increases with every single bit of useful information that you give away.

2) Join forums and make meaningful comments on competing sites. If your comments are helpful to others you will gain respect and a following from other members. Be sure to have a link to your site in your by line for people who like and appreciate what you have to say to follow to your site. Never be shy about asking other forum users to join your opt-in email marketing list.

3) Provide a product or service that will solve a problem for you list members. Although it may not be your cup of tea, providing a service or product that you have researched and learned about, can make all the difference in the world. Invest your time, effort and money in finding tips or tools that the subscribers of your opt-in email marketing list can use.

There is one fundamental truth when it comes to marketing and sales online. People will only buy from someone they trust. You build that trust by making yourself valuable to them. You make yourself valuable by identifying and providing solutions to their problem or challenges.

There is one thing you should always keep in mind about marketing and what motivates people to buy. “Pain Sells.” People everywhere and in all walks of life respond to pain. They either want to end their pain or avoid pain. One of the best business models I have discovered is to offer people a way to make money online for free.

Unless you happen to be very lucky, building a large and profitable opt-in email marketing list will not happen instantly. Lots of planning needs to go into what and how you present income producing ideas and products to your opt-in list. By making sure that you always provide value to your opt-in list they will come to see you as a trusted authority and be more willing to buy from you. Offer advice, help, confidence and solutions and success will come your way.