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Need help fixing your pay per click quality scores? »

By User ImageJosh Prizer on Mar 2, 2008 in Online Advertising | 2 Comments

Like many web site owners using pay per click advertising, you may be experiencing an ominous trend in your Quality Scores from AdWords. Google may be marking your scores as “poor” and hitting you with an “Inactive for Search” message. A previously thriving PPC account is now disintegrating before your eyes.

Top Pay Per Click Search Engines: The Big Three And The Others »

By User ImageJosh Prizer on Jan 24, 2008 in Online Advertising | 0 Comments

You’ve decided to optimize your pay per click advertising, but aren’t exactly sure where to start. Where should you invest your ad dollars? We’ve come up with best approach to pay per click advertising or expanding what you are already doing now. The Big Three in PPC. Google, Yahoo and MSN provide the best results these days. They’ve morphed into more or less the same sort of PPC services. You can geo-target ads, you can set ads to turn on and off during peak times, you can split test ad copy, you’ve got complicated quality scores to optimize, etc., etc. Google still holds the lion’s share of the search traffic, but each has something to offer.