Pros And Cons Of CPC Versus CPM Advertising Campaigns »
By 
Robert Gantt on Feb 11, 2008 in Online Advertising | 0 Comments
CPC or CPM? The question is, “How much money are you going to be willing to pay for each click?” You set the “ceiling,” or the maximum amount you are going to pay, for every click. The advantage of this particular method of payment is that you’re only paying for a click when someone actually visits your website. You’re not paying just for a potential customer to see your advertisement. The customer actually has to click on your search engine link for you to pay for the click.
