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On the first week of July 2008, the Internet Marketing community received great news: the Keyword Tool in Google’s AdWords started to show real numbers for search volumes instead of shaded bars.

Google has just upgraded the Adwords External Keyword Tool so that it now also shows Search Volumes for the Keywords it returns during keyword research. As Google is the biggest source of keyword search phrases, due to the fact that it is the dominant search engine used by web surfers, this news is extremely significant.

Choosing the best keywords for your website has several advantages, the most important one being traffic (visitors). If you don’t target the right keywords, people won’t find the information on your site even if it’s the best information available.

There are some insider secrets to using Google Adwords that can make a huge difference in your ROI - they may even make the difference between being profitable and losing money.

Since time began - placing keywords in website page titles has been a must. The title tag is different from a Meta tag, and the text placed in the title tag (between the attributes) will appear in the title bar of browsers when visitors view the web page. Most browsers add their own company name to whatever you put in the title tag, for example Microsoft’s Internet Explorer, Mozilla Firefox or Opera etc., you’ll see this at the top left hand side of your browser.