On the first week of July 2008, the Internet Marketing community received great news: the Keyword Tool in Google’s AdWords started to show real numbers for search volumes instead of shaded bars.

Emails were sent to all the marketing and advertising mailing lists, giving their subscribers the good news. One of these emails predicted that “it probably spells the end for services like Wordtracker.” A well-known guru expressed his excitement: “Holy cow! Talk about shaking up the planet!”

Jim Morris, who is undoubtedly a keyword research authority and the founder of Nichbot.com, celebrated the breaking news on his blog: “All of a sudden - there is no longer any confusion about how many times people are searching for a certain keyword phrase on Google.com.”

Mr. Morris included in his post a screenshot of 8 results the Tool returned when he had asked for keyword suggestions for the term “blogging.” Here they are: blogging, blogs, blog, blogging software, radio blog, pink is the new blog, blog search, bad girls blog. Three columns follow the keywords list: Advertiser Competition, Approx Search Volume for last month, and Approx Average Search Volume.

Prior to July 2008, these 3 columns showed a shaded green bar, which somehow represented the volumes, i.e. if the bar was fully shaded it must have indicated very high volume; an empty bar indicated no competition etc. Now, the columns of search volume include actual numbers, while the Advertiser Competition column still shows shaded bars.

I went through the suggestions Jim Morris got for “blogging” and checked a couple of them. For instance, the Advertiser Competition bar next to “radio blog” is painted 3/4 green. Looks like quite a lot of bidders on this keyword, doesn’t it? One expects to find a lot of ads when “radio blog” is searched. Well, not necessarily. There is not even one ad for “radio blog” (at least there were none on 7/8/2008, when the blog was published and I conducted my search). Not in the U.S. nor in the UK or Canada.

The next keyword phrase I checked was “bad girls blog.” The mysterious bar is 50% green, representing more than light competition (Or does it? Nobody knows what it actually represents. The question is, why is it a secret? Why doesn’t Google tell its customers the exact volume of competition?) Anyway, in the case of “bad girls blog,” again, there is not even one ad in the English speaking countries.

If Google were just a search engine, that wouldn’t be a problem at all. But Google sells its AdWords services to hundreds of thousands of people, who have to rely on the data supplied to them by Google in order to set up smart and profitable campaigns. If these data are incorrect, chances are many thousands of advertisers spend a fortune in vain.

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Google has just upgraded the Adwords External Keyword Tool so that it now also shows Search Volumes for the Keywords it returns during keyword research. As Google is the biggest source of keyword search phrases, due to the fact that it is the dominant search engine used by web surfers, this news is extremely significant.

Before this new release all involved in affiliate and internet marketing would have had to use a paid keyword research service, such as Keyword Discovery, Wordtracker, Wordze or Keyword Elite to create their keyword lists. The trouble with these services has always been that the amount of data they collect is small in comparison to what Google sees. On the other hand the number of searches recorded by Google is massive compared to what these traditional keyword services provide.

These paid keyword research services try and predict the total searches for each keyword by extrapolating their data, but the numbers returned cannot be considered accurate in any way at all. But because these tools were the only way to get any significant data they were relied on by many if not most internet marketers.

With the new release of the updated version of the Adwords external keyword tool Google has changed the game, because the search volumes it displays are are taken from real keyword phrase search entered by real people into the Google search engine. Thus from now on Google can give you everything you want for keyword research and there will be no need to use the paid for keyword services any more.

The most amazing fact about this tool is that you can use it for free to do your keyword research. The tool was originally constructed for use by affiliate marketers to help them set up their pay-per-click campaigns with Adwords. Now however all you need to do is type the URL link into your browser and you can use the tools as often as you like and it is all free.

Many top internet marketers in the industry are claiming this as the biggest thing that has happened to internet marketing for a very long time. For once it seems that Google is giving something back. Of course there are also many cynics out there who question why Google has done this and there are others who question the accuracy of the search data Google has revealed. Early checks have shown that in may cases the data is fairly accurate, but only time will tell as more analysis on these new results is completed.

The other fact that is important to remember is that there is also a free version of this for each geographic country location, such as the UK or Australia, so keyword search volumes are now also available for country specific keyword research. So for UK keyword research, the Google external Adwords keyword tool is now the best keyword research software currently available.

Apart form the fact this new tool for Google is free this is also very significant and the paid keyword research services never provided any really useful keyword data for country locations.

About the Author:
For more on the Google Adwords External Keyword Tool read the reviews at the Affiliate Tools website and see how it can be used with other tools such as Keyword Elite Software .

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Choosing the best keywords for your website has several advantages, the most important one being traffic (visitors). If you don’t target the right keywords, people won’t find the information on your site even if it’s the best information available.

The keywords you choose play a large part in how your website will be ranked by Google, Yahoo and the other search engines. That’s why you want to be sure you’re targeting the keywords that people are searching for in those search engines, so you attract the people looking for what you offer.

Here are several ways to choose the best keywords:

1. Use Wordtracker.com or some other keyword research tool. This will help you figure out exactly what keywords people are really searching for, how competitive it is to get high rankings in the search engines for them, and even find some unexpected gems that you probably wouldn’t have ever come up with yourself.

2. You don’t necessarily want to focus only on terms that get a lot of searches. These keywords tend to have a lot more competition, making it much harder to get top rankings for them.

Think about who your competing with and possibly search for a better, less searched phrase to help target in on your market even better.

3. Vary your keyword throughout your website - don’t just stuff your keyword into all your content. While using the right keywords will help you in the search engines, using them too often will turn your visitors away. What’s the point of getting the traffic in the first place if they’re just going to leave your site when they see the poor information?

These are just some basic tips for getting started on the right foot with your keywords. There is plenty of helpful information about other techniques for targeting keywords on your website on the ArticlesGoneViral.com website, as well as many other places online.

About the Author:

Is article marketing part of your promotion toolkit? If so, make sure you submit at an article directory that actually pays you for your submissions. Get more information at http://www.articlesgoneviral.com

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There are some insider secrets to using Google Adwords that can make a huge difference in your ROI - they may even make the difference between being profitable and losing money.

The first thing you need to do is ensure you’re targeting the right audience with your ads. Make your ads as exclusive as possible, including the language they’re written in (it should be the same one your target audience speaks).

Another important factor is to make sure your keywords are refined as much as possible. One technique for this is to place square brackets around your keywords - [keyword]. This is called an exact match keyword and will ensure your ad only gets displayed when someone types in that exact keyword in Google.

If the searcher types in a phrase that includes your keyword, but also other words, your ad won’t show. You can use this technique to lower your costs by avoiding untargeted traffic.

When you are doing advertisement testing, test many ads at the same time, thereby performing a ’split test’. You are finding out which one of your ads is giving you the greatest clickthrough percentage or number of instances. Once you have it pegged, you replace the other ads that you pitted it against with ones that are more like your best producer.

Once your clickthrough is at an acceptable level, you also need to be sure you’re tracking your return on investment (ROI). Adwords doesn’t have the ability to do this in itself, but it can when you add Google Analytics to the mix.

It only tracks clickthrough rates for you. You can get a special code to attach to your ads to track the actual purchases made through that ad’s being clicked.

Always include your keyword in the title and description when writing your ads. If the keyword that is searched for is in the ad itself, Google highlights it which can make your ad stand out from the rest of them.

About the Author:

When was the last time an article directory paid you for your submissions? Stop giving your content away for free and start earning money. Visit http://www.ArticlesGoneViral.com where you’ll earn money for your article submission.

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Placing keywords in website page titles is a crucial factor in attracting website traffic. The title tag is different from a Meta tag, and the text placed in the title tag (between the attributes) will appear in the title bar of browsers when visitors view the web page.

Most browsers add their own company name to whatever you put in the title tag, for example Microsoft’s Internet Explorer, Mozilla Firefox or Opera etc., you’ll see this at the top left hand side of your browser.

The actual text you use in the title tag is one of the most important factors in how a search engine may decide to rank that particular web page. In addition, all major web crawlers will use the text of your title tag as the text they use for the title of your page in your listings.

If you have designed your website as a series of websites or linked pages and not just a single Home Page, you must bear in mind that each page of your website must be search engine optimized. The title of each page i.e. the keywords you use on that page and the phrases you use in the content are the elements that will draw traffic to your site.

The unique combination of these words, phrases and content will draw visitors to your site using different search engine terms and techniques, so be sure you capture all the keywords and phrases you need for each product, service or information page - without over doing it.

The most common mistake made by small business owners when they first design their website is to place their business name or firm name in every title of every page. Actually most of your prospective customers don’t bother much with the name of your company until after they have looked at your site and decided if it’s worth book marking.

So, while you want your business name in the title of the home page, it is probably a waste of valuable keywords and space to put it in the title line of every page on your site. Why not consider putting keywords in the title so that your page will display closer to the top of the search engine listing.

Dedicating the first three positions for keywords in the title attribute, avoiding stop words like ‘and’, ‘at’ and similar is crucial in optimizing your pages for the search engines.

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