Google Adwords Management - Cut Your Click Costs By 37%!
By 
Daniel Falk on Feb 2, 2008 in Online Advertising
We’re about to discuss a set of strategies used by the best Adwords Management Pros to improve CTR by 82%, and lower click costs by 37%. These are averages - we’ve seen results even better than this on many occasions!
1. Testing of Ads and Landing Pages
Your Ad and Landing Page should be constantly tested for possible improvements. Proprietary tools exist for ensuring stastical significance in the shortest possible time, so that your CTR and ROI can skyrocket rather quickly. The best Adwords Management Companies make daily use of these tools.
Due to the time it takes to perform this analysis daily, as it should be, many smart advertisers outsource this kind of task to an Adwords Management Company.
2. Use of the best Keyword List
Have you looked at the keywords being used by your top 5 competitors, as well as the top ranked websites in the organic search results?
Almost all markets we’ve looked at are best served with keyword lists in the 500-5,000 keyword range. You’re simply missing some of the best traffic when you only use the most obvious 10-20 major keywords in your market!
Professionals often use proprietary tools to ferret out these keywords.
Likewise, you should be testing all 3 match types for each of these keywords, as they often produce vast differences in ROI (return on investment).
3. Organizing your Keywords and Adgroups
To get the best Quality Score and therefore lower click costs, adgroups must be tightly focused so that ads may be written for each specific type of keyword.
Now when you have a keyword list of 2,000 keywords as suggested above, it becomes quite tedious to develop almost that many ad groups and ads and landing pages to meet this requirement. Again, that’s why smart advertisers are turning to AdWords Management Professionals to provide this service.
Additional yet extremely important tasks include the tracking of conversions to the keyword level, making necessary changes to effectively utilize the Content Network, and managing bids on a weekly basis.
About the Author:
Daniel Falk delivers aggressive PPC Account Management using strategies that typically lower our clients’ click costs by 37% or more. More strategies are revealed at Adwords Management
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