If you were to observe the company that delivers the newspaper to your door for a business case study, you will come to learn that the newspaper publisher hires various individuals to create the content and deliver the newspaper to their readers. In addition to all the people hired, the publisher has to invest in heavy duty machinery and a lot of paper to print their newspaper on a daily basis.
And in order to ensure that the paper is delivered on time, the publisher hires people all over the coverage area.
So, how does the newspaper company make money? It is obvious that selling a copy of the paper for less than a dollar would not even begin to create enough money to fund the operation.
The answer? It’s really simple, sell advertising space. You have definitely seen lots of ads in the newspaper. The publisher simply sells ad space in their newspaper to advertisers who want to leverage their advertising efforts on the paper’s high readership.
On the same analogy, you can use the same strategy to make money from your newsletter: simply by selling ad space to different advertisers!
If your mailing list size exceeds 1,000 (5,000 is recommended) subscribers and beyond, you can start selling advertising space for say, $10.00 per sponsor ad.
In this manner, you turn every issue you send out to your list into a profit pulling device. And since there is an almost endless stream of advertisers as new product, services, and businesses are popping up every single day in every industry you can think of, so are your money making opportunities.
About the Author:
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