The top 3 search engines are MSN, Yahoo and Google - and all three think that having links from outside sites pointing to your sites is one of the most important “ranking factors”. This is called link popularity. You can start building your link popularity today by influencing other websites to link to yours, which will then make the search engines see your site as more “popular” and then they will send you more traffic.

Building link popularity is easy enough, and there are both for fee and for free ways to do so. As a beginner, you want to start with the free methods. This is important so that you know how things work. A foundation of understanding is important so you can later train outsourcers.

Using the blogosphere to help build your link popularity and backlink profile is a perfect way for a beginner to get started. Because there are so many blogs out there, you’re sure to find somewhere to post to. And because the internet is “on” 24-7, it’s just a matter of getting going.

Go to Google’s blog search and simply enter in a term related to your site. You’ll receive a list of blog posts about the topic you entered. You’ll next visit these sites.

Most blogs have an option to leave a comment after their articles. You will read the article and ensure that it is, in fact, about your topic. Then you will leave a comment on the article.

After hitting the “Comments” button, you’ll usually find 3 sections to fill out. They want your name, your website address and your email. It’s important that the website address field is filled out completely, since that’s how you’ll make that blog link back to you.

Next you leave your comment in the larger text box. You’ll not want to “spam” the site by leaving what is basically a promotional message for your own site. If you do that, the blog owner will probably mark it as “Spam” and it will disappear.

What’s important is to ensure that the comment you leave is actually interesting and contributes to the conversation already going on at the blog. Saying something nice about what the blog author wrote is always a good idea, people love compliments. You can even take part in discussion that’s already going on with other people that have left comments.

Once your comment is complete, hit the “Submit” button. Some blogs will publish your comment immediately and you will be able to see it, and your link, right away. Some blogs will hold your comment for manual approval by the blog owner; in this case, you may receive a message that your comment is being held in moderation.

Go through all the blogs listed in Google’s blog search that you found on your topic. Leave comments on all that you can that are relevant to your topic. The more blogs that you leave comments on, the more you are building your link popularity.

This is a simple, free way to being immediately begin building your link popularity today. If you repeat the process weekly, or even daily, you’ll find new blogs listed for you to leave comments on. By repeating this process on a regular schedule you’ll be able to build your backlinks over time.

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