Placing keywords in website page titles is a crucial factor in attracting website traffic. The title tag is different from a Meta tag, and the text placed in the title tag (between the attributes) will appear in the title bar of browsers when visitors view the web page.

Most browsers add their own company name to whatever you put in the title tag, for example Microsoft’s Internet Explorer, Mozilla Firefox or Opera etc., you’ll see this at the top left hand side of your browser.

The actual text you use in the title tag is one of the most important factors in how a search engine may decide to rank that particular web page. In addition, all major web crawlers will use the text of your title tag as the text they use for the title of your page in your listings.

If you have designed your website as a series of websites or linked pages and not just a single Home Page, you must bear in mind that each page of your website must be search engine optimized. The title of each page i.e. the keywords you use on that page and the phrases you use in the content are the elements that will draw traffic to your site.

The unique combination of these words, phrases and content will draw visitors to your site using different search engine terms and techniques, so be sure you capture all the keywords and phrases you need for each product, service or information page - without over doing it.

The most common mistake made by small business owners when they first design their website is to place their business name or firm name in every title of every page. Actually most of your prospective customers don’t bother much with the name of your company until after they have looked at your site and decided if it’s worth book marking.

So, while you want your business name in the title of the home page, it is probably a waste of valuable keywords and space to put it in the title line of every page on your site. Why not consider putting keywords in the title so that your page will display closer to the top of the search engine listing.

Dedicating the first three positions for keywords in the title attribute, avoiding stop words like ‘and’, ‘at’ and similar is crucial in optimizing your pages for the search engines.